our vision

our story

In 1978 two New York City artists took a pair of cotton shoes, bleached and dyed them in a rainbow of colors and the fashion world went wild! Vogue featured them and Henri Bendel was the first customer. These shoes dyed in exotic colors were selling like hot cakes.

Next, these two artists turned their attention to the legwear department and HUE evolved commodity tights into a fashion accessory by adding colors galore, print and texture.

our evolution

From its modest beginnings, over 4 decades ago, HUE has evolved into the #1 brand in casual legwear and a leader in sleepwear. As trailblazers in the marketplace HUE has created innovative products from colored tights 40 years ago to reversible leggings today. HUE is constantly creating, rethinking and innovating fashion. It’s where the ordinary becomes extraordinary!

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